In the age of mobile technology, most churches are realizing the importance of mobile and online donations for fundraising. How can ministries use technology to get Americans to give more?
Why should your church consider having the church app?
Help nonprofits retain and reach millennials to support their cause. The younger generations are different and more willing to give. Millennials are the nation’s largest generation and the future of their church. If you want to attract more millennials to raise money for your social cause, you should focus on offering them a mobile app or texting. It allows them to give safely from anywhere at any time in less than 3 seconds. or just a touch.
Find out how you can better connect with millennials in your church or religious organization.
Make your website and donation pages mobile
According to Salesforce and the CMO Council, 87% of millennials keep their smartphones close by at all times.
53% of emails are read on smartphones and 65% of social media users access sites on their mobile phones and tablets. Younger generations differ from older generations as they are more reliant on modern technology for just about anything. They spend more time on their smartphones. To meet the needs of the mobile audience, nonprofits must focus on making their presence in the mobile world. You will have more opportunities to spread your words and promote your charity for a cause.
Offer digital donation solutions
Digital donations are a preferred method of giving. How will your church get millennials to give for your cause? When it comes to the next generations and their money, it’s important to offer them more digital giving options, like mobile donation apps, text donations, or website donations. If your nonprofit doesn’t create digital opportunities, millennials won’t budge.
The church app
Add a donation app to your digital donation options. Your nonprofit may already have a responsive website. But does it have a presence on the mobile web? Having a website optimized for mobile devices is not enough for organizations, especially when trying to attract the next generation. You need to focus more on the church app to stay connected to the mobile world.
Make your strategy digital in a way that you can move your visitors to your mobile app. By offering quick and easy donations through the church app, you can transform your audience into potential donors.
Improve your presence on social media
It doesn’t matter how big your church is. You must be active on social media like Facebook, Twitter, YouTube, Instagram or any other platform. These social media platforms help your faith-based organizations improve their online presence and reach millennials or even the very young.
Social networks are the most powerful communication tools, necessary to engage, maintain and reach people. The more you interact with your audience online, the more connected they will feel to your organization.
Make the changes to your church’s digital giving strategy and take your church to the next level.